Business,Tourism, and Transportation

During our popular Business, Tourism, and Transportation Day, class members learned about the challenges facing local small businesses, what fuels their growth, and some “success stories.” The history and impact of the Boardwalk was explored through an exciting tour and a historical view of leadership styles at one of our region's largest employers. Downtown tours featured entrepreneurs who have faced many challenges and changes and have implemented successful survival strategies. Sites visited included Bookshop Santa Cruz, NextSpace, Pacific Cookie Company, Pacific Trading Company, and Cruzio. The discussion of transportation issues will include upcoming projects to relieve congestion and improve access to public transportation.

Tourism panels and discussions featured Gary Green, Marketing Director at Visit Santa Cruz County; Chris Ferrante, Founder and Owner of Beach Street Inn and Suites; Ann Morhauser, Founder and CEO at Annieglass; Zach Davis, Founder of The Glass Jar, Penny Ice Creamery, Snap Taco, and The Picnic Basket.

Thank you to Santa Cruz Community Credit Union for sponsoring the day. And to Santa Cruz Seaside Company for providing food and facilities.

#beachboardwalk #santacruzseaside #seasidecompany #business #tourism #transportation #smallbusiness #successstories #entrepreneurs #emergingleaders

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